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Keynotes

Read transcripts and watch videos of 2010 CES keynotes.


Wednesday, January 6, 2010

6:30 p.m. Las Vegas Hilton, Hilton Center

Steve Ballmer
Microsoft CEO

Steve Ballmer, CEO of Microsoft Corporation, delivered his second pre-CES keynote at the Hilton Center. Ballmer focused on the importance of changing screens for the television and PC, cloud computing across multiple platforms and the evolving natural user interface. Ballmer, along with Ryan Asdourian, senior product manager for Windows, showed off a wide variety of innovative Windows 7-compatible PCs and software.

Next, Robbie Bach, president of Microsoft’s Entertainment and Devices Division, discussed the exclusive content available in 2010 on the XBOX Live console. Bach wowed the audience by saying the popular video game series Halo will come out with a new title, Halo Reach, in the fall of 2010. Microsoft also announced that Project Natal, its revolutionary new video game that requires no game controllers, will be in stores by the 2010 holiday season.

Read transcript.  |  Watch video.

Thursday, January 7, 2010

8:30 a.m. Las Vegas Hilton, Hilton Center

Gary Shapiro
Consumer Electronics Association (CEA) President and CEO

Gary Shapiro, president and CEO of CEA, updated CES attendees on the state of the CE industry in a keynote address. Shapiro announced that the CE industry will return to revenue growth in 2010, a testament to the innovation that drives the industry and creates demand for CE products. Shapiro spoke passionately about the need for innovation to drive the economy forward through its positive impact on consumers' lives. “Our future is bright because we are innovators. We are seeing more innovation at this show than at any show in our history,” stated Shapiro.

Shapiro also spoke about CEA's successful launch of the Innovation Movement to give a grassroots voice to the industry and to let politicians know that action taken by the government can help or hurt innovation. Shapiro also announced the launch of CE Cares, a new initiative to bring all that CEA does to protect and promote the health, safety and well-being of consumers under one umbrella; and CEA's new Consumer Technology Enthusiast membership category, which will allow consumers to join CEA for the first time.

Read transcript.  |  Watch video.

Thursday, January 7, 2010

8:30 a.m. Las Vegas Hilton, Hilton Center

Alan Mulally
Ford President and CEO

Alan Mulally, president and chief executive officer of Ford Motor Company, kicked off the 2010 International CES with an opening keynote address. Mulally gave an overview of Ford's 2009 success with Sync as an example of how smart technology integration allows Ford to better serve its customers. Mulally announced the “myFord Touch,” a new in-dash customizable interface, which will help consumers better access content and control features seamlessly, minimizing driver distraction. Ford also announced exciting partnerships with leading CE industry companies that, as Mulally stated, “allow us to increase connectivity, while decreasing driver distraction.”

Ford has already shared the Sync SDK platform with Pandora, Stitcher.com and Twitter and developed apps for the new “myFord Touch” interface. Based on that success, Ford is now opening its platform to additional third party app developers for future connected innovation.

Read transcript.  |  Watch video.

Thursday, January 7, 2010

4:30 p.m. Las Vegas Hilton, Hilton Center

Paul Otellini
Intel President and CEO

Paul Otellini, chief executive officer of Intel, spoke to a packed audience during his opening day afternoon keynote. Otellini stated his belief that Intel's job is to invent the future. To that end, the company demonstrated a plethora of new technologies including 3DTV, as well as IPTV, a Home Energy Management System, and a new technology Intel calls Wireless Display or “WiDi.” The WiDi technology has the ability to connect a PC to an HDTV for streaming photos, videos and other content.

Otellini also announced a new storefront called the App Up center where users can download applications tailor-made for their own netbooks. Manufacturers Acer, Asus, Dell and Samsung have already signed on to carry the storefront on their devices.

Watch video.

Friday, January 8, 2010

9 a.m. Las Vegas Hilton, Hilton Theater

Olli-Pekka Kallasvuo
Nokia President and CEO

Nokia CEO Olli-Pekka Kallasvuo addressed a packed theater as the opening keynote for the third CES Technology and Emerging Countries (TEC) program, which focuses on technology's impact on developing economies. Kallasvuo stated that his own belief and message to the global industry is to "do good business by doing good."

Kallasvuo introduced Nokia's Social Anthropologist Jan Chipchase as well as Progress Project journalist Frances Lindsay Gordon to discuss how Nokia phones, equipped with Nokia tools technology, are improving lives around the world. Through Nokia technology people in emerging countries have increased access to weather and crop prices, are able to order products from other areas of the world and can transfer money to relatives far away. Kallasvuo also announced the Growth Economy Venture Challenge which Nokia, partnering with Sesame Street, launched as part of their Calling All Innovators program (http://www.callingallinnovators.com/). This international contest will award a one million dollar investment for the winning innovation – which could be a new technology or application designed specifically to improve lives globally.

Read Transcript.  |  Watch video

Friday, January 8, 2010

11 a.m., Las Vegas Hilton, Hilton Center

Dr. Paul E. Jacobs
Qualcomm Chairman and CEO

Qualcomm CEO Dr. Paul Jacobs took the stage to talk about convergence in the wireless world, health care and FLO TV. Jacobs noted that “wireless has the power to change our lives for the better,” by having all devices linked together and driving growth and innovation across the world. Jacobs also highlighted how wireless is changing health care to help manage and monitor patients’ health.

During the keynote, Jacobs showcased Qualcomm's new Snapdragon processing chip which was displayed in the Lenovo Skylight smartbook. Mirasol, which will bring color and video capable display technology to eReaders and smartbooks, was also featured on stage. Jacobs then highlighted Qualcomm's N-Stream technology, which manages digital entertainment in the home with a dual-band wireless LAN connection. Qualcomm also announced FLO TV will soon be coming to the iPhone and iTouch.

Read Transcript.  |  Watch video.

Friday, January 8, 2010

4 p.m. Las Vegas Hilton, Hilton Theater

Zhou Houjian
Hisense Chairman

Hisense Chairman Zhou Houjian delivered an afternoon keynote address as part of the TEC Program. Zhou made history by becoming the first leader of a Chinese company to deliver a keynote at CES. During his address, Zhou discussed how Hisense progressed from a small regional company 40 years ago to a global multibillion dollar conglomerate by always looking to the future with a clear vision, sound strategy, efficient organization and innovative technology. Hisense has become a household brand in China consisting of four segments: consumer electronics, home appliances, communications and information technology.

Hisense has a history of industry leadership switching from CRT to flat panel TVs early on, launching the first LCD module production line among all Chinese television brands and becoming one of the first companies to introduce LED TVs. Now they are striving to continue the push to turn large screen TVs into networked devices connecting the home. "Hisense's goal is to become a worldwide leading consumer electronics brand," said Zhou.

Watch video.



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