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In-Vehicle Technology

The in-car mobile entertainment industry has continued to drive forward, apparently without too much impact from economic concerns. According to CEA research, aftermarket in-car CE sales jumped 21.5 percent in 2007 to $11.4 billion. CEA projects that growth will continue in 2008 with a 13 percent hike, which comes to $12.8 billion for the category.

Even in economic uncertainty, Americans tend to embrace new products that will add convenience as well as entertainment to their lives. And with products like in-car phones, HD and satellite radio, mobile video and GPS systems, the mobile electronics industry certainly addresses both of those desires. Here's what else to expect this year, which makes the need to attend CES more powerful than ever:

• Sales revenue for mobile entertainment devices should rise about 13 percent in 2008.
• The aftermarket auto sound category should rise slightly despite a possible decline in satellite radio sales.
• Consumers may spend even more time in their automobiles, fueling greater interest in in-car devices.
• HD radio is showing strong signs of life with automakers now installing devices at factory and local stations expanding broadcast service.
• Sales of OEM (original equipment manufacturer) integration products will continue to rise, possibly accounting for more than 50 percent of category revenue by 2009.
• Security products could see an expansion this year as drivers look to safeguard their new in-car entertainment features.

Register today for the 2009 International CES to learn, network and investigate new technology in the in-vehicle technology industry and many other consumer technology markets. It's free if you sign up before November 1.

Source: Digital America, a CEA publication.




While all consumer technology markets converge at CES, it's still easy to find specific segments that matter to you. If car electronics and other in-vehicle and technology are among your primary interests, start by exploring these parts of the CES show floor:

• Location Based Services (LBS) TechZone
• LVCC North Hall

The International CES is where major mobile and car technology companies converge to make deals and make history. Meet manufacturers and suppliers of:

• Wiring
• GPS technology
• Mobile video
• Security
• Appearance products
• Aftermarket accessories
• Head units
• Sub-woofers
• Speakers
• Wireless technology for vehicles

Check out the 2009 International CES Exhibitor Directory.

• Register for FREE before Nov. 1
• Exhibitor registration now open
• Underground Gaming Series plans a stop at '09 CES