Exhibitor PR Newsletter

November 5, 2008

Pre-Registered Media/Analyst List available TODAY!

Don’t wait until you’re at the show to get in front of the media – share your exciting news before it starts! The pre-registered media/analyst list is available TODAY! This list will be updated weekly, so make sure to check back for updates - all you need is your CES Exhibitor ID number. For questions, contact Allison Carney at acarney@CE.org or 703-907-7603.

TWICE NEW Product Listing!

To insure coverage of new products debuting during the 2009 International CES in the TWICE CES Daily, the Official Daily of CES, the deadline is Monday, November 17!

Send copies of new product information, with pictures, via mail to:
Steve Smith
TWICE CES Daily
c/o TWICE
360 Park Avenue South
New York, N.Y. 10010

Or E-mail new product info and image files (MAXIMUM three per company) to:
TWICECESDAILY@reedbusiness.com

*Only official CES exhibitors’ products will be featured in the Daily.

And... To submit new product information for the TWICE January 8, 2009 CES National Issue the deadline is the same Monday, November 17. Send new product information (Maximum three per company) via e-mail to the following editors:
Video - Greg Tarr
Home Audio, Custom Networking, Portable Digital Devices - Joe Palenchar
Computer Technology – Colleen Bohen
Accessories – John Laposky or Lisa Johnston
Digital Imaging, Communications - Greg Scoblete
Car Electronics, Portable Digital Devices - Amy Gilroy, or call 203-795-9041

QUESTIONS? Call TWICE Editor In Chief, Steve Smith at 646-746-6987.

CESTV

CESTV will be airing segments every two weeks on the CESWeb homepage to keep you up to date with all of the latest CES news. The CES Highlights video is currently playing, and will be followed by CES news segments on: Digital Entertainment@CES, Access to Technology as a Basic Human Right and CES Social Media.

Exhibitor PR Webcasts

Tune in as CES hosts a series of Exhibitor PR Webcasts, starting with: The CES Media Machine Unveiled

The CES Media Machine Unveiled – REGISTER NOW!

Tuesday, November 18, 2008
CES media veterans candidly discuss what they have learned through a combined 67 years of attending CES. Learn the best tactics and practices for reaching the CES media to make your company and products stand out.

The CES Media Panel will represent the 4,500 press that are expected to attend the 2009 International CES:

Grant Clauser - Editorial Director, CTPG and Editor-in-Chief, E-Gear/Dealerscope
Steve Smith – Editor-in-Chief, TWICE
Jonathan Takiff – Consumer Electronics and Music Columnist, Philadelphia Daily News
Lindsey Turrentine - Executive Editor, CNET Reviews and Downloads

This is a prime opportunity to interact with CES media! Learn best practices for how to grab their attention to cover your company and products.

Participants will tune in as media professionals discuss their preferred ways to cover CES, the best ways for exhibitors to grab media attention, exhibitor PR dos and don’ts for CES and tips on how to make your products stand out.

Anyone involved with or interested in maximizing their company’s media exposure at the 2009 International CES should attend. REGISTER NOW!

Last Chance for CES Unveiled@NY

Featured at the CES New York Press Preview
Tuesday, November 11, 2008
Metropolitan Pavilion, New York, NY

The annual CES New York Press Preview is next week! As an exhibitor, you don’t want to miss out on our kick-off to the 2009 International CES promotion season. Debut your company’s new products to more than 300 trade and consumer media, as well as market and financial analysts at the CES Unveiled tabletop event. Stand out in the crowd and network with the hottest media in the key weeks leading up to the 2009 CES.

Tabletop exhibitors at CES Unveiled@NY receive:

Pre-event promotion of all event exhibitors and sponsors to CES’ worldwide media list
150-word product/company description in the CES Unveiled Program Guide, subject to print deadline
One six-foot draped exhibit table
6 exhibitor passes to the event
One 22” x 28” pole sign
500 watts of electrical service
Free high-speed Internet service
Optional Virtual Press Office online press kit with reports on which media are viewing your kit online
Use of the contact list of press who pre-registered for the event and the list of press who attend the event

To participate, contact Jason Stookey ASAP at jstookey@CE.org or 703-907-7678.

PR/IR Kit Preparation

CES Press kits are the media’s one stop resource to learn everything they need to know about your company and its products. Please visit our Exhibitor PR Kit section on Press and Investor Kit preparation. Press kits should be set for delivery between December 31, 2008 and January 5, 2009. There are two CES press rooms, so make sure to check out press kit shipping information to find the press room that is right for you.

Schedule a CES Press Conference

If you have major news to announce, do it through a CES press conference. Each exhibitor is eligible to host an exhibitor press conference on either Thursday, January 8 or Friday, January 9 - all you have to do is fill out the CES Press Conference Reservation Form and send it to Allison Carney at acarney@ce.org or fax to 703-907-7690. For help with scheduling, check out the current CES Press Event Listing, to find the best time for your event to be held.

Online Media Center

CES is recommending that all exhibitors go digital with their press kits this year, please check out our Online Media Center to take advantage of our digital offerings.

Special Events/Celebrity appearances

If you have a special event to host at the 2009 International CES or a celebrity appearance, make sure to tell us about it! We are happy to help you announce these appearances according to your company’s needs.

Into Tomorrow with Dave Graveline

Don't miss your chance to be a guest on "Into Tomorrow with Dave Graveline" -- THE Consumer Electronics Radio Show! Dave and his team will once again be broadcasting from the upcoming CES as they launch their 14th Season covering the latest in CE products -- including producing their national show from the CES Unveiled New York event on November 11th, CES Unveiled in Las Vegas on January 6th and the 2009 International CES in January from January 8th through 11th. If you will be introducing new & exciting Consumer Electronics products or services and would like to be considered as a guest, contact Dave's Producer, Rob Almanza ASAP via rob@graveline.com. Dave's Team will also be producing "Video Booth Tours" during CES week as well as offering additional promotional opportunities during their broadcasts. More info at http://www.graveline.com/.

Regional Media Outreach

Each year, CES publicizes its exhibitors and their products and technologies to the media in their respective regions. We would like to invite you to participate in this free program.

Submit a short quote (less than 100 words) about your company's participation at CES to Allison Carney at acarney@CE.org, with your company name and region in the title. Each release contains approximately four quotes and inclusion is first-come, first-serve. The deadline for inclusion is November 20, 2008.

The quote should be from a high-level executive involved with the show and should highlight anything new and exciting your company plans to showcase as well as why you think CES is important to your company's success.
The regional press releases are a great way to get your company's news and intentions for the show publicized in your region's top news outlets in the weeks leading up to CES.

Sample Quote
"We look forward to participating in the 2009 International CES because it offers unparalleled business opportunities and is the very best venue to launch our new products," said John Doe, president and CEO of Exhibitor X. "This year we are showcasing our latest consumer technology product and announcing several key partnerships."

The releases will be distributed to the following regions in mid-December:

Northeast
Mid-Atlantic
South
Midwest
West
Southwest
Northwest
International

CNET Best of CES Information

Finalists announced: 10 a.m. Friday, January 9
Award show: 11a.m.
Saturday, January 10
LVCC, South Hall 3 Lobby, CNET Live Stage
Each year, CNET editors receive hundreds of entries from companies hoping to have their products selected as one of the hottest at the show.

The winners of the Best of CES awards are selected by CNET editors, who are looking for the most innovative product that will set the standard from which all other products are measured in the coming year. Submission is free and can be accessed through an online form. The deadline to submit is December 8, 2008. Awards are given in 10 categories, including Best of Show and the People's Voice, which is chosen by CNET's online audience.

Kids@Play and Silvers Summit

Two CE Spotlights you won’t want to miss on this year’s CES show floor.

Kids@Play
Sands Expo and Convention Center
“Exploring the lives of kids in a digital world.” Kids@Play is an exhibition providing an unparalleled opportunity to meet with retailers, content providers, distributors, game developers, and hardware manufacturers who drive the world that digital kids inhabit.

Silvers Summit
Sands Expo and Convention Center
Currently there are about 78 million boomers in the U.S. This generation is maximizing the benefits of the digital age. Silvers Summit will showcase products and services that keep boomers engaged, entertained, connected, and healthy.

Upcoming Deadlines

November 5: Pre-registered press/analyst/blogger list available on CESweb.org
November 11: Pre-CES New York Press Preview featuring CES Unveiled@NY
November 14: 2009 International CES Official Show Directory tab ad deadline
November 17: Deadline for TWICE New product listing
November 18: Deadline for CES Unveiled in Las Vegas exhibitor editorial for the Vegas program guide
November 20: Regional media outreach campaign deadline
November 21: Advertising deadline for CE Vision's January/February issue, which has bonus distribution throughout the show and exclusive distribution to key VIP areas at CES
November 21: 2009 International CES Official Show Directory ad deadline, 2009 International CES Show Guide ad deadline and 2009 International CES Show Guide tab ad deadline
November 24: CES Daily ad deadline
November 28: CE Hall of Fame nomination deadline
December 17: CES Unveiled in Las Vegas Exhibitor Tabletop Reservation deadline
December 29: Exhibitor Profile distributed via Business Wire deadline
December 31: Exhibitor press kit delivery begins (press kits may be shipped to arrive starting this date)