For the Press
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A Message From Dan Cole

Dan Cole
Dan Cole
VP, Exhibitor Services, Sales and Business Development, International CES

Leverage Your CES Success Year Round
by Dan Cole

The seven-month countdown begins!  Seven more months to prepare for the biggest and best branding, networking and sales event for our industry, the International CES. 

Many see CES as only a four-day show. However, savvy exhibitors know CES is the annual launch pad for year-round branding and sales. They leverage their CES success and CEA connections to grow their companies, increase their sales and enhance their brands on a global scale.

For example, next month some exhibitors will use CEA’s allied show, SINOCES in Qingdao, China, to cement the Chinese and Asian leads they made in Las Vegas this past January. CEA and its partner, the China Electronic Chamber of Commerce (CECC), produce the China International Consumer Electronics Show (SINOCES), which runs July 10-13. The event features more than 400 global exhibitors in the consumer technology industry. The 2008 SINOCES is expected to reach more than 37,500 square meters of exhibit space – the largest in event history – and will draw more than 65,000 global attendees.

Next week, look for CE companies to elevate their position on Wall Street during Digital Downtown.  Following up on the thousands of financial and market analysts CES brings to Vegas each January, CEA’s new consumer event puts a CES showcase in the heart of New York’s Financial District. Digital Downtown will bring CE products and brands directly to the highest concentration of wealthy buyers and influencers in the world as well as the titans of the stock, equity and international investment markets.  

Continued on next page.


Exhibitor's Source Newsletter

June 2008

[ News ] [ Promotions ] [ Events ] [ Operations ]


World's Largest Consumer Technology Tradeshow, Again!

An independent audit, performedby VERIS Consulting LLC, verified all attendance numbers and confirmed the International CES as the world's largest consumer technology tradeshow and America's largest annual tradeshow of any kind. Three thousand exhibitors showcased their latest products on more than 1.8 million net square feet of exhibit space, with a total of 141,150 in attendance. CES also grew its international attendance of industry professionals to a new high of 28,000, a nearly four percent increase over last year, during the industry tradeshow's four-day run.

CES attracts the "who's who" of the technology and related industries, including C-level executives from the entertainment, wireless and consumer electronics industries. The attendees at the 2008 show make up 95 percent ($153 billion) of the U.S. industry's buying power.

Keep an eye out for your copy of the 2008  Audit Summary Results!

2008 International CES Attendees
  • Exhibits Only Attendees: 75,491
  • Exhibitors: 49,572
  • Conference Attendees: 8,817
  • Press: 4,630
  • Financial and Market Analysts: 1,974
  • Speakers: 380
  • Total: 141,150

Meet Your Exhibitor Advisory Board

The CES Exhibitor Advisory Board (EAB) is your gateway to show management. As CES exhibitors, they continue to serve on the behalf of all exhibiting companies, working collectively with the CES organization on everything from housing to transportation and labor to policy changes. Having the EAB provide feedback and suggestions to the CES team optimizes the experience for all. The EAB is available to talk with any exhibitor regarding the successes or issues you face in your exhibit experience.

We encourage you to get in touch with the board at any time of the year (on-site at CES or via e-mail, phone, etc.) to not only keep them informed as your representatives, but also to learn more about the CES Exhibitor Advisory Board and how to get involved.

Exhibitor Planning Webinar Archive Now Available

If you missed our "CES Chalk Talk" Webinar for exhibitors, download the free archive of the seminar. Produced in conjunction with Tech-EM.com and Event Marketer magazine, this hour-long online seminar will get your tradeshow exhibit programs in shape for CES and beyond. Give us an hour and we'll arm you with CES changes and updates, exhibitor trends and case studies, design ideas and booth technologies, tips for increasing traffic and leads and more. Download here.

[ News ] [ Promotions ] [ Events ] [ Operations ]

A Message From Dan Cole

Dan Cole
Dan Cole
VP, Exhibitor Services, Sales and Business Development, International CES

Leverage Your CES Success Year Round
by Dan Cole

The seven-month countdown begins!  Seven more months to prepare for the biggest and best branding, networking and sales event for our industry, the International CES. 

Many see CES as only a four-day show. However, savvy exhibitors know CES is the annual launch pad for year-round branding and sales. They leverage their CES success and CEA connections to grow their companies, increase their sales and enhance their brands on a global scale.

For example, next month some exhibitors will use CEA’s allied show, SINOCES in Qingdao, China, to cement the Chinese and Asian leads they made in Las Vegas this past January. CEA and its partner, the China Electronic Chamber of Commerce (CECC), produce the China International Consumer Electronics Show (SINOCES), which runs July 10-13. The event features more than 400 global exhibitors in the consumer technology industry. The 2008 SINOCES is expected to reach more than 37,500 square meters of exhibit space – the largest in event history – and will draw more than 65,000 global attendees.

Next week, look for CE companies to elevate their position on Wall Street during Digital Downtown.  Following up on the thousands of financial and market analysts CES brings to Vegas each January, CEA’s new consumer event puts a CES showcase in the heart of New York’s Financial District. Digital Downtown will bring CE products and brands directly to the highest concentration of wealthy buyers and influencers in the world as well as the titans of the stock, equity and international investment markets.  

Continued on next page.