Brand Matters

The Brand Matters Program at CES provides a critical, curated experience that offers events, insights and important business contacts for brand marketing professionals. Brand Matters offers keynotes, events and conference tracks, as well as the invite-only Executive Club Platinum Level to enhance your experience at CES.

C Space at ARIA:

New for 2015, C Space at ARIA is the home for the marketing, advertising, content and creative communities at CES. This new destination is a networking hub and ideas center that plays host to conferences, meeting suites, special displays and events, as well as provides an ideal centralized setting for casual mingling throughout the show. 

C Space will tell the story of how content, creativity and technology come together at the 2015 CES. Check out who and what to see at C Space.


MediaLink CES Kick-off Party
By invitation only
8 PM-Midnight Monday, January 5
Wynn, Tryst Nightclub

The premier invitation-only industry event returns on the eve of CES. This is a “check-your-arms-at-the-door”-type event, with attendees from all areas of the media, advertising, entertainment, technology and finance communities. In attendance are the senior-most executives who buy and sell media from creative and media agencies, chief marketing officers, media inventory holders, investment banking, private equity, and venture capitalists, leading entertainment studio and entertainment executives, and select talent.

Hulu Happy Hour  
By Invitation Only
4-8 PM Wednesday, January 7
ARIA, Casino Level, barMASA

C Space Opening Reception 
Exclusive for C Space, Brand Matters and Entertainment Matters participants and the content, marketing and advertising communities
4-8 PM Wednesday, January 7
ARIA, Casino Level, barMASA

Conference Programming:   

Marketing in the Age of Convergence
3 PM Wednesday, January 7
Westgate Las Vegas, Westgate Theater

Michael Kassan, Chairman and CEO, MediaLink will kick off the keynote with a one-on-one interview with Leslie Moonves, President and CEO, CBS Corp. 

Immediately following this exclusive interview, Wenda Harris Millard, MediaLink's President and COO, will moderate a lively panel discussion with these top executives:

Randy Freer, President and COO, Fox Networks Group
Margo Georgiadis, President, Americas, Google
Jay Rasulo, Sr. EVP and CFO, The Walt Disney Co.
Bob Sauerberg, President, Condé Nast
Deborah Wahl, CMO, McDonald’s USA

Conference Tracks:

For a complete conference experience, purchase the Content and Advertising Conference Pass that includes the above conference tracks and more. Details coming soon. 

Show Floor Tours:

Don't forget to check out the IMPACT! Show Floor Tour, presented by StoryTech. This two-hour guided tour will connect you with an array of technologies enabling the five most relevant trends of 2015 that you will be using to build audience and drive community around any branding or storytelling business endeavors.