October 2012

News

Dear CES Exhibitors and PR Agencies:

Fall is officially in full swing here at CEA's headquarters, which means planning for the 2013 International CES^® kicks into high gear!

The 2013 Exhibitor PR Newsletter is distributed on the first Wednesday of every month to all CES Exhibitor PR Contacts. We also host our past editions online.

CES Unveiled STOCKHOLM October 29

Monday, October 29, 2012
World Trade Center Stockholm
Stockholm, Sweden

With the launch of CES Unveiled STOCKHOLM, the Consumer Electronics Association brings the excitement of CES to the Nordic region. Executives from CEA’s market research team will present holiday sales and hot tech trend forecasts to top journalists from Denmark, Finland, Lithuania, Norway and Sweden along with announcements. Additionally, CEA President and CEO Gary Shapiro will provide insight into what to expect at this year’s CES, with exclusive CES announcements at each event. Exhibitors will showcase ground-breaking technology products during the networking reception to media, analysts and industry affiliates.

Tabletop Exhibitors at CES Unveiled STOCKHOLM receive:

Opportunity to network with key media and analysts from the Nordic region
Exclusive demonstrations and networking opportunities
Extensive pre-event promotion of all event exhibitors and sponsors to CES’ Nordic and European media list
One six-foot draped exhibit table
Two exhibitor passes to the event
55 cm x 71 cm pole sign with exhibitor name
1,000 watts of electricity
Free high-speed Internet service
Photo and 150-word product description in the CES Unveiled STOCKHOLM programme guide

For more information on CES Unveiled STOCKHOLM, including tabletop and sponsorship opportunities, package pricing and discounts for Innovations honorees, please contact Tira Gordon at tgordon@CE.org.

CNET's Best of CES

CNET Best of CES Awards 2013 - CNET will continue to produce the Best of CES Awards program for 2013. The awards name the most buzz-worthy, category-defining, innovative, and promising products at the show. The competition is judged by CNET’s esteemed editorial team, published online to their widespread audience, and includes the coveted Best of Show and People’s Voice awards. No submission is necessary - but make sure CNET editors know what you'll be debuting at CES. Pitch your products now!

Regional Media Outreach Campaign

Each year, CES publicizes its exhibitors and their products and technologies to the media in their respective geographic regions. Take part in this free program. The regional releases are a great way to get your company’s news and intentions for the show publicized in your region’s top outlets in the weeks leading up to CES. You can submit a short quote (75 words or less) about your company’s participation at CES to Krista Silano at ksilano@CE.org. Each release will contain approximately four quotes and inclusion is first-come, first-served. The deadline for inclusion is November 20, 2012.

The quote muse be from a high-level executive involved with the show and highlight something new and exciting your company plans to showcase, as well as why you think CES is important to your company’s success. When submitting a quote, make sure to include company name and headquarter location.

Sample Quote
“We look forward to participating in the 2013 International CES because it offers unparalleled business opportunities and is the very best venue to launch our new products,” said John Doe, president and CEO of Exhibitor X, based in location Y. “This year we are showcasing our latest consumer technology product and announcing several key partnerships.”
The regional releases will be distributed to the following regions in mid-December:

Northeast:	New England Connecticut Maine Massachusetts New Hampshire Rhode Island Vermont	Middle Atlantic New Jersey New York Pennsylvania
Midwest:	East North Central Illinois Indiana Iowa Michigan Minnesota Wisconsin	West North Central Kansas Missouri Nebraska N. Dakota Missouri S. Dakota
South:	South Atlantic D.C. Delaware Florida Georgia Maryland N. Carolina S. Carolina Virginia West Virginia	East South Central Alabama Kentucky Mississippi Tennessee	West South Central Arkansas Louisiana Oklahoma Texas
West:	Mountain Arizona Colorado Idaho Montana New Mexico Nevada Utah Wyoming	Pacific Alaska California Hawaii Oregon Washington

Schedule an Exhibitor Press Conference

Exhibitor press conference scheduling for the 2013 International CES is quickly filling up, and a complete Exhibitor Press Events Schedule is now available. A press conference at CES presents a great opportunity to debut new products and make major company announcements. All CES exhibitors are eligible to hold a newsworthy press conference and have their event included on the official CES press event schedule. Full details about exhibitor press conferences can be found in the What to Take Advantage Of section of the 2013 Exhibitor PR Kit. We currently have the following press conference times available:

Monday, January 7, 2013 – Press Day Power Sessions
After a successful inaugural year, the 2013 CES will again offer complimentary one hour Press Day room reservations for companies looking to break their news quickly and directly to CES media. South Seas Ballroom J, Level 3 in Mandalay Bay will be reserved for the Press Day Power Sessions, and exhibitors will be given 15 minutes for set-up, 30 minutes for the event and 15 minutes for tear down. Press conference rooms have seating for 200 and a standard room set. Please note exhibitors may not make ANY alterations to the existing set.

Tuesday, January 8, 2013 – Opening Day
Press conferences or events may be held with written notification before, during or after show hours, with the exception of the opening CES Keynote timeslot, 8:30-10 a.m. on Tuesday, January 8. Events held on the show floor before or after show hours require advanced security forms and hired security guards.

Wednesday, January 9, 2013 – Day Two
Press conferences or events may be held with written notification before, during or after show hours. However, events held on the show floor before or after show hours require advanced security forms and hired security guards.

To schedule a press event, please fill out the Press Conference Reservation Request form located in the 2013 Exhibitor PR Kit.

CES Unveiled NEW YORK

Featured at the CES New York Press Preview
Monday, November 12, 2012
Metropolitan Pavilion
New York, NY

Jumpstart your CES success early at the annual New York CES Press Preview – a kick-off to the 2013 International CES promotion season. Debut your company’s new products to more than 300 top-tier trade and consumer media, alongside market and financial analysts at the CES Unveiled tabletop event. Don’t miss your chance to stand out from the crowd and network with the hottest media in the key weeks leading up to the 2013 CES.

Tabletop exhibitors at CES Unveiled NEW YORK receive:

Pre-event promotion of all event exhibitors and sponsors to CES’ worldwide media list
150-word product/company description in CES Unveiled Program Guide, subject to print deadline
One six-foot draped exhibit table
Six exhibitor passes to the event
One 22” x 28” sign on a pole easel
500 watts of electrical service
Free high-speed Internet service
Use of pre-registered CES Unveiled NEW YORK press list

For more information on CES Unveiled NEW YORK, including tabletop and sponsorship opportunities, package pricing and discounts for Innovations honorees, please contact CESUnveiled@CE.org.

CES Unveiled LONDON

Thursday, November 15, 2012
Inmarsat Conference Center
London, United Kingdom

The Consumer Electronics Association has taken CES Unveiled to an international audience with CES Unveiled LONDON. Don’t miss this opportunity to get your product in front of key UK media and analysts, just in time to make headlines before the holiday selling season. Sign up today to jumpstart your CES success and promote your products and services to the dynamic UK and European marketplace.

Tabletop Exhibitors at CES Unveiled LONDON receive:

Opportunity to network with key UK media and analysts
Exclusive demonstrations and networking opportunities
Extensive pre-event promotion of all event exhibitors and sponsors to CES’ UK and European media list
One six-foot draped exhibit table
Two exhibitor passes to the event
55 cm x 71 cm sign with exhibitor name on a pole easel
1,000 watts of electricity
Free high-speed Internet service

For more information on CES Unveiled LONDON, including tabletop and sponsorship opportunities, package pricing and discounts for Innovations honorees, please contact Tira Gordon at tgordon@CE.org.

Submit a 30 Second Exhibitor Press Pitch Video to CESweb.org

Tell the media why they should visit your booth! Submit a 30 second press pitch video about new products you’ll unveil at the 2013 CES, and we will feature your video in the press section of CESweb.org. The 30 Second Press Pitch Video page on CESweb.org received over 4,000 views in just three weeks leading up to the 2012 CES! Keep your video brief and newsworthy, with information on booth location and new product news. Send your YouTube embed code to PRcontacts@CE.org by November 15, 2012 to be featured.

Special Advertising Opportunity Just Announced

Make a splash at CES by advertising in the inaugural edition of the Consumer Electronics Association’s (CEA)^® new magazine, It Is Innovation (i3). i3 will launch at the 2013 International CES and will showcase all aspects of innovation in technology, policy, business and engineering in the consumer technology industry. Gain exposure with those who care the most about innovation – attendees at the 2013 CES. i3 has exclusive distribution to areas of the show that no other publication receives, including 3,000 exhibitor booths, inside press bags, CEA member lounges, executive suites, the press rooms, the international reception, the VIP lunchroom, CES Unveiled and the Innovations Award Showcase and of course, the pub bins. Purchase your ads now through November 30. Contact Dan Cole today for more information about special introductory pricing

Link to CESWEB for BREAKING NEWS

Make sure you bookmark CESweb.org for up to the minute breaking news on the latest stories surrounding the 2013 International CES. Our News section is dedicated to breaking headlines, such as our latest keynote announcement: Verizon’s chairman and CEO, Lowell McAdam will deliver a keynote address at 4:30 p.m. on Tuesday, January 8 at The Venetian. Look out for other important information posted front and center on the homepage, along with links to CEA’s Digital Dialogue Blog, relevant videos and photos and our social media platforms.

Social Media at the 2013 International CES

While you are checking out the latest in consumer electronics from around the world make sure to stay in touch and up-to-the-minute with all the happenings at the International CES by following us on Twitter @IntlCES. You can also keep up with CEA, the producers of CES, by following @CEA. Follow the Innovation Movement and discussions on public policy affecting the consumer electronics industry and innovation by adding @IMovement to your Twitter stream. Have longer conversations about CES, check out image and video galleries on the official CES Facebook Page located at facebook.com/InternationalCES or follow our stream on Google+ by searching for +International CES. Connect with other interested businesses via our LinkedIn group. For even more images from the event, check us out on Instagr.am at IntlCES and share your content using #2013CES. Still want more? Check out our official YouTube channel, youtube.com/CESonthetube for the latest video updates and features from the International CES. Make sure to check-in on Foursquare to let all your friends know you are at the 2013 International CES.

CES Social
Media Platforms:
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Contact: Sean Parker
Director, Digital Media Marketing
703-907-4368
sparker@CE.org

CESTV Premiers October 17th!

Highlighting exciting show information, must-see exhibits, conference programs and more, CESTV is your video source for making the most out of your 2013 CES experience. Beginning on Wednesday, October 17, one segment from the comprehensive video series will launch on CESweb.org and on the official CES YouTube channel, CESontheTube, every Wednesday leading up to the show. Mark your calendars now!

Key Contacts

Please direct your general exhibitor PR inquiries to PRcontacts@CE.org. A full list of CEA’s key communications and PR contacts can be found here.

Upcoming Deadlines

Ongoing

Enter your PR contacts directly to your exhibitor profile
Complete your entire 2013 International CES Directory listing
Select preshow and on-site sponsorship opportunities
Confirm on-site advertising, while supplies last
Schedule your exhibitor press conference

October 2012
October 5

2013 International CES Official Show Directory Updates/Company Logos deadline (print edition)

October 12

Last day to include your company logo in the 2013 International CES Official Show Directory (print edition)

October 25

2013 International CES Preshow Planner ad and tab sponsorships close

October 29

CES Unveiled STOCKHOLM

October 31

Deadline for CES Unveiled NEW YORK exhibitor listing for the NY program guide

November 2012
November 1

2013 International CES Preshow Planner ad and tab materials due

November 2

CES Unveiled NEW YORK Exhibitor Tabletop reservation deadline

November 12

CES New York Press Preview featuring CES Unveiled NEW YORK
2013 International CES Digital Imaging Preshow Planner ad and tab sponsorships close

November 14

2013 International CES Directory ad and tab close

November 15

CES London Press Preview featuring CES Unveiled LONDON
2013 International CES Digital Imaging Preshow Planner ad and tab materials due
2013 International CES Directory ad and tab materials due
30 Second Exhibitor Press Pitch videos due to PRcontacts@CE.org

November 20

Regional Media Outreach Campaign deadline

November 21

2013 International CES Directory ad close

November 22

2013 CES Daily ad close

November 26

2013 International CES Show Guide ad and tab close

November 28

2013 International CES Directory ad materials due

November 29

2013 International CES Show Guide ad and tab materials due

November 30

Deadline for CES Unveiled LAS VEGAS exhibitor editorial for the Vegas program guide
Ad close date for the CES issue of It Is Innovation’s (i3) January/February issue. Includes bonus distribution at the International CES and exclusive distribution to key VIP areas at the show.
CE Hall of Fame nomination deadline
2013 CES Daily ad materials due

Past Issues

November 2012
October 2012
September 2012
August 2012