Dear CES Exhibitors and PR Agencies:
With the holiday season right around the corner, planning for the 2013 International CES® is officially in high gear! Check out all of the upcoming CES events and deadlines to make sure you get the most out of your 2013 CES experience.
The 2013 Exhibitor PR Newsletter is distributed on the first Wednesday of every month to all CES Exhibitor PR Contacts. We also host our past editions
Submit a 30 Second Exhibitor Press Pitch Video to CESweb.org – Deadline Extended to November 23!
It’s not too late to tell the media why they should visit your booth! Submit a 30 second press pitch video about new products you’ll unveil at the 2013 CES, and we will feature your video in the press section of CESweb.org. The 30 Second Press Pitch Video page on CESweb.org received over 4,000 views in just three weeks leading up to the 2012 CES! Keep your video brief and newsworthy, with information on booth location and new product news. Send your YouTube embed code to PRcontacts@CE.org by November 23, 2012 to be featured. Check out an example here.
Regional Media Outreach Campaign
CES publicizes its exhibitors and their products and technologies to the media in their respective geographic regions. Take part in this free program. The regional releases are a great way to get your company’s news and intentions for the show publicized in your region’s top outlets in the weeks leading up to CES. You can submit a short quote (75 words or less) about your company’s participation at CES to Krista Silano at ksilano@CE.org. Each release will contain approximately four quotes and inclusion is first-come, first-served. The deadline for inclusion is November 20, 2012.
The quote muse be from a high-level executive involved with the show and highlight something new and exciting your company plans to showcase, as well as why you think CES is important to your company’s success. When submitting a quote, make sure to include company name and headquarter location.
“We look forward to participating in the 2013 International CES because it offers unparalleled business opportunities and is the very best venue to launch our new products,” said John Doe, president and CEO of Exhibitor X, based in location Y. “This year we are showcasing our latest consumer technology product and announcing several key partnerships.”
The regional releases will be distributed to the following regions in mid-December:
East North Central
West North Central
East South Central
West South Central
Schedule an Exhibitor Press Conference
Exhibitor press conference scheduling for the 2013 International CES is quickly filling up, and a complete Exhibitor Press Events Schedule is now available. A press conference at CES presents a great opportunity to debut new products and make major company announcements. All CES exhibitors are eligible to hold a newsworthy press conference and have their event included on the official CES press event schedule. Full details about exhibitor press conferences can be found in the What to Take Advantage Of section of the 2013 Exhibitor PR Kit. We currently have the following press conference times available:
Monday, January 7, 2013 – Press Day Power Sessions
After a successful inaugural year, the 2013 CES will again offer complimentary one hour Press Day room reservations for companies looking to break their news quickly and directly to CES media. South Seas Ballroom J, Level 3 in Mandalay Bay will be reserved for the Press Day Power Sessions, and exhibitors will be given 15 minutes for set-up, 30 minutes for the event and 15 minutes for tear down. Press conference rooms have seating for 200 and a standard room set. Please note exhibitors may not make ANY alterations to the existing set.
Tuesday, January 8, 2013 – Opening Day
Press conferences or events may be held with written notification before, during or after show hours, with the exception of the opening CES Keynote timeslot, 8:30-10 a.m. on Tuesday, January 8. Events held on the show floor before or after show hours require advanced security forms and hired security guards.
Wednesday, January 9, 2013 – Day Two
Press conferences or events may be held with written notification before, during or after show hours. However, events held on the show floor before or after show hours require advanced security forms and hired security guards.
To schedule a press event, please fill out the Press Conference Reservation Request form located in the 2013 Exhibitor PR Kit and submit to Krista Silano.
Pre-Registered Media List – Enhanced Functionality
The highly anticipated CES pre-registered media list was sent out on November 1, 2012 to exhibitors hosting CES press events on-site. The list will also be posted to CESweb.org on December 1 for all other exhibitors– mark your calendar! All you need to access the list is your CES Exhibitor ID. Don’t wait until you’re at the show to get in front of the media, share your exciting news before it starts. New for 2013: Exhibitors can filter the pre-registered media list by product category. Take full advantage of this new feature and pull targeted media lists to target media covering your product categories.
Press Kit Preparation
The 2013 International CES is expanding with three press rooms on-site. Press rooms at Mandalay Bay, the LVCC and the Venetian will house paperless exhibitor press kits in 2013. This means that exhibitors are welcome to host their press kits on a USB or host on their own URL and accompany with a one-page spec sheet (8.5" x 11” max) that lists media contacts and the URL where your electronic press kit is located. Printed press materials greater than one page in length should be stored in the exhibitor’s booth.
Make sure your press kit is marked clearly with your company’s name and CES booth number. Press kits are a one-stop source for the media to get information about your company and products. Information included in kits should be kept simple and to the point—journalists are after hard news.
Most press kits typically include the following:
Exhibitor Press Kit Distribution
Recent and relevant news releases (preferably from news at the show)
Company/executive background information
Detailed product fact sheets/specs
Copies of company publications (annual reports, external magazines, etc.)
Any special events you have scheduled during the show
Onsite PR contact information
Your electronic exhibitor press kits provide information about your company to the press that attend CES. All exhibitor press kits will be distributed from the press room in cubicles labeled alphabetically by company name. Only kits of exhibitors at CES are distributed from the press room. Exhibitors sharing booth space must be officially listed in the CES Directory
to have their press kits distributed.
Delivery Address and Timeline
Shipped electronic press kits should be marked to arrive between January 2 and January 6, 2013. Press kits may also be dropped off during press room hours throughout the show. Due to the volume of shipments, all shipments arrive at the same distribution center and are then delivered accordingly, which usually takes 2-3 days.
Press Kit Mailing Addresses
2013 International CES
c/o GES Exposition Services
Deliver To: PRESS ROOM, S229 Las Vegas Convention Center
3150 Paradise Rd.
Las Vegas, NV 89109
2013 International CES
c/o GES Exposition Services
Deliver To: PRESS ROOM, Zeno 4601
The Venetian Resort
3355 Las Vegas Blvd. S.
Las Vegas, NV 89109
2013 International CES
c/o GES Exposition Services
Deliver To: PRESS ROOM, Lagoon J, Level 2
Las Vegas, NV 89109
Mobile App Press Kit
CES Mobile is back! The 2013 International CES will again offer all exhibitors the option to upload their press kit, press releases, brochures, and any other material handouts, along with your company logo, onto the CES Mobile app free of charge. More than 80,000 people downloaded the app for the 2012 show and many of those users downloaded exhibitor materials all year long! Don’t miss out on getting your information into the app for free. For more information about uploading to the 2013 CES Mobile App, contact Collin Tokosch at email@example.com.
Online Press Center
News Release Distribution/Online Press Kits/Free 100-Word Exhibitor Profile
Business Wire is pleased to be working with the 2013 International CES and providing exhibitors with options for distributing CES related news releases and multimedia, setting up Online Press Kits and analyzing the media that cover the show.
Business Wire’s 2013 International CES Online Press Center makes exhibitor news available to not only attendees but also relevant trade media, industry analysts, bloggers, online media, consumers and much more worldwide. In addition, all news releases distributed via Business Wire automatically receive our NewsTrak measurement report.
The Online Press Kit by Business Wire enables exhibitors to create an effective and customizable electronic press kit accessible directly from the 2013 International CES Online Press Center. Each Online Press Kit also includes its own advisory via Business Wire promoting the Online Press Kit, social media sharing links and more.
EventTrak by Business Wire - Formulate a more effective trade show PR strategy with a detailed intelligence report. EventTrak provides exhibitors with pre- and post-show media and blogger coverage with direct access to contact information and articles published. Free with an Online Press Kit purchase or $150 alone. Free! - Business Wire is also offering all sponsors, presenters and exhibitors distribution of a free 100-word profile.
Email firstname.lastname@example.org for more information on news releases, Online Press Kits, EventTrak and to receive the free 100-word profile template.
Hot Product Submissions and CEA's Digital Answer Man Tour
Hot Product Submissions
Every year leading up to the International CES, and of course onsite, CEA spokespeople talk to thousands of reporters about the hot products and new trends emerging at the show. Introducing your company and new products to us before the show is an excellent way to stand out from the other 20,000 products being launched at the show, and to get your product noticed by the media.
Once the show opens, we tour the show floor with our camera crew to highlight top new technologies that our member exhibitors have brought to the show. If you would like to be included in these promotions, especially if you are a smaller company, e-mail pictures and details about your hot new product to hotproducts@CE.org and don’t forget to include your CES Booth #. (All embargos will be honored.)
Digital Answer Man Tour
Every year, CEA's Digital Answer Man, Jim Barry, visits national and local media outlets including TV stations, radio news broadcasts, network morning shows, specialized programs and daily newspapers to educate consumers on new products and trends in the technology industry. Barry highlights members' products and discusses top tech news in order to raise consumer interest and awareness, position CEA as a leading source of industry information, and drive traffic to retailers.
The CEA National Media Tour, aka the "Digital Answer Man Tour," travels to the international CES and to more than 50 media markets each year, where Barry showcases the latest and greatest products from CEA members. He has appeared on CNN, CNN Headline News, CNBC, Good Morning America, Fox News and countless local news programs across the nation. The CEA media tour is ongoing throughout the year. CEA members can add their products to the tour at no charge. To have your new product showcased in the media tour, contact Jim Barry or Steve Kidera.
CNET's Best of CES
CNET will once again produce the Best of CES Awards program at the 2013 International CES. The CNET Best of CES Awards name the most buzz-worthy, category-defining, innovative and promising products at the show. The competition is judged by CNET’s expert editors, published online to their widespread audience, and includes the coveted Best of Show and People’s Voice awards. No submission is necessary, but make sure CNET editors know what you’ll be debuting at CES. Pitch your products now!
2013 CES Hot Stuff Awards
Stuff, the world’s best-selling gadget magazine, is back at the 2013 CES to announce the third successive CES Hot Stuff Awards, showcasing the 10 most desirable, most exciting and most innovative products to launch at the show. Stuff’s international team of editors will be considering newly launched products from every category in order to unearth the very best that the show has to offer, resulting in a Hot Stuff Awards roster that’s guaranteed to get gadget fans worldwide hot under the collar. Like Stuff itself, there will be nothing bland about the 2013 CES Hot Stuff Awards. Early product submissions can be sent to email@example.com.
2013 What Hi-Fi Sound and Vision Stars of CES Awards
CES will once again play host to the Stars of CES – the Awards scheme from What Hi-Fi? Sound and Vision, the world’s leading home entertainment buyer’s guide, showcasing the music- and movie-boosting heroes of the world’s greatest technology show. Centered on the high-performance audio exhibits in The Venetian, Stars of CES will highlight the show’s most impressive debuts, from the latest high-tech streaming solutions to the very best in traditional hi-fi and AV. Potential Stars of CES winners don’t need a big booth to impress our expert judges – just a superb new product that will excite our global readership of enthusiasts. What Hi-Fi? Sound and Vision has been sharing its passion for the very best in audio and video for more than 36 years. In January 2013 we’ll have even more to shout about. Early product submissions can be sent to StarsofCES.firstname.lastname@example.org and include any embargo details clearly.
Keep your eyes glued to CESweb.org for breaking CESTV news segments. CESTV is your video source for making the most out of your 2013 CES experience. The series will keep you up to date with the latest CES news. A fresh segment from the comprehensive series will launch every Wednesday leading up to the show, November segments include: Venetian Highlights, Central Hall Has It All, The LVH/Renainssance and South Hall Highlights.
Entertainment Matters Daily, produced by Variety
Variety will be producing printed dailies for the 2013 International CES, dedicated to Entertainment Matters programming, news, events, announcements and special features. You will have firsthand access to the most important news and announcements impacting the entertainment industry at CES. Advertising is available – front cover and premium spots as well as standard ad units in the book. 10,000 copies will be distributed daily between January 8-11, 2012, and in addition to the printed dailies onsite, over 27,000 Variety subscribers will have access to view digital editions online.
For inquiries, please contact Variety's Publishing Director, Linda Buckley-Bruno at email@example.com or 323-617-9429.
Tell Us About Your Celebrity Guest Appearances & Special Events
Is your company planning a special concert with a popular chart-topper? How about an autograph session with Hollywood royalty or a product demonstration with a sports legend? If so, let us know! We can assist you with special security arrangements, staging requirements, catering requests or anything else you need to make your event a success. We’ll help you publicize it by including details on CESweb.org, in a news release and in the press room. Many exhibitors that host special events or celebrities choose not to announce their events until closer to the show and we will certainly accommodate those requests. We will also be happy to designate it as strictly invitation-only.
Fill out our 2013 CES Celebrity Appearance/Special Event Promotion Request Form and return it to PRcontacts@CE.org or fax to 703-907-8112.
Special Advertising Opportunity
Make a splash at CES by advertising in the inaugural edition of the Consumer Electronics Association’s (CEA)® new magazine, It Is Innovation (i3). i3 will launch at the 2013 International CES and will showcase all aspects of innovation in technology, policy, business and engineering in the consumer technology industry. Gain exposure with those who care the most about innovation – attendees at the 2013 CES. i3 has exclusive distribution to areas of the show that no other publication receives, including 3,000 exhibitor booths, inside press bags, CEA member lounges, executive suites, the press rooms, the international reception, the VIP lunchroom, CES Unveiled and the Innovations Award Showcase and of course, the pub bins. Purchase your ads now through November 30. Contact Dan Cole today for more information about special introductory pricing.
Link to CESWEB for BREAKING NEWS
Make sure you bookmark CESweb.org for up to the minute breaking news on the latest stories surrounding the 2013 International CES. Our News section is dedicated to breaking headlines, such as our latest show announcement: the 2013 International CES® is the largest app event in the world. Look out for other important information posted front and center on the homepage, along with links to CEA’s Digital Dialogue Blog, relevant videos and photos and our social media platforms.
Please direct your general exhibitor PR inquiries to PRcontacts@CE.org. A full list of CEA’s key communications and PR contacts can be found here.
CES London Press Preview featuring CES Unveiled LONDON
2013 International CES Digital Imaging Preshow Planner ad and tab materials due
2013 International CES Directory ad and tab materials due
30 Second Exhibitor Press Pitch videos due to PRcontacts@CE.org
Regional Media Outreach Campaign deadline
2013 International CES Directory ad close
2013 International CES Show Guide ad and tab close
2013 International CES Directory ad materials due
2013 International CES Show Guide ad and tab materials due
Deadline for CES Unveiled LAS VEGAS exhibitor editorial for the Vegas program guide
Ad close date for the CES issue of It Is Innovation’s (i3) January/February issue. Includes bonus distribution at the International CES and exclusive distribution to key VIP areas at the show.
CE Hall of Fame nomination deadline
2013 CES Daily ad materials due
Digital Imaging/Photography Daily ad space close
Digital Imaging/Photography Daily
ad materials due