Keynote Addresses

CES stands for innovators and the promise and power of technology.

Thought-leaders and visionaries from the CE industry will once again take the keynote stage at the 2015 International CES. Don’t miss what these exciting executives have to say about the future of their company and consumer technology. Keynote addresses will take place in three locations: The Venetian’s Palazzo Ballroom within CES Tech West, Westgate's Theater within CES Tech East and the Cosmopolitan’s Chelsea Theater.

Boo-Keun Yoon

President and CEO, Consumer Electronics

Samsung Electronics

Boo-Keun Yoon, president and CEO of Samsung Electronics Co. Ltd., will deliver a keynote address at the 2015 International CES.

About Boo-Keun Yoon

Boo-Keun Yoon is the President and CEO of Consumer Electronics at Samsung Electronics. He currently heads Samsung’s Visual Display, Digital Appliances, Printing Solutions and Health & Medical Equipment Business. In addition, he also acts as the company’s Chief Design Officer.
Progressing through a series of leadership roles at Samsung Electronics, Yoon headed Samsung’s Visual Display Business from 2007, seeing its revenue double while maintaining the company’s No. 1 global TV market share for 8 consecutive years. During his leadership, Yoon focused on design and investment in R&D to commercialize market-leading television products such as LED, 3D and Smart TV.
In recognition of his leadership at Visual Display, Yoon was appointed Head of Consumer Electronics in December 2011 to bring fresh perspectives to the Digital Appliances Business. He drove a broad transformation of Digital Appliances’ factories, supply chain as well as product line-ups, improving market presence and responsiveness globally. Yoon recently focused on innovating the kitchen with the “Chef Collection”, a premium product line-up that delivers future oriented, high-end design and technology.
Yoon holds a Bachelor of Science degree in Electrical Engineering from Hanyang University, Korea.

Dieter Zetsche

Chairman, Board of Management/Head of Mercedes-Benz Cars

Daimler AG

Dr. Zetsche will discuss autonomous vehicle technology and its impact on society, mobility and environment, as well as raise ideas and questions for the future. In addition to his insights on the future of Daimler Intelligence Drive, Dr. Zetsche’s 2015 CES keynote will feature the world-debut of a new car concept.

About Dieter Zetsche

Chairman of the Board of Management of Daimler AG/ Head of Mercedes-Benz Cars
Dr. Dieter Zetsche has served as a member of the Board of Management of Daimler AG since December, 1998, and as Chairman of the Board of Management of Daimler AG since January, 2006. He is also Head of Mercedes-Benz Cars Division, which includes passenger car brands Mercedes-Benz, Maybach, smart and Mercedes-Benz AMG. In July, 2009 Dr. Zetsche joined the supervisory board of RWE AG.
Dr. Zetsche was born in Istanbul, Turkey, on May 5, 1953. After completing his Abitur (university entrance examination) in Frankfurt, he went on to study at the University of Karlsruhe, graduating as an electrical engineer in 1976. That same year he joined the research department of the then Daimler-Benz AG, launching a career with the company that now spans more than three decades.Dr. Zetsche completed a doctorate in engineering in 1982 at the University of Paderborn.

Gary Shapiro

President and CEO

Consumer Electronics Association

Gary Shapiro, President and CEO of the Consumer Electronics Association will deliver the State of the Industry address. 

About Gary Shapiro

Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA)®, the U.S. trade association representing more than 2,000 consumer electronics companies, and owner and producer of the International CES®.

The many highlights of Gary’s career include guiding the industry in its successful transition to HDTV and leading the home recording manufacturers’ battle to preserve the legality of recording technology. Gary has testified before Congress on technology and business issues more than 20 times. 

Gary is the author of CEA’s New York Times bestsellers “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” and “The Comeback: How Innovation will Restore the American Dream.” Through these books, as well as TV appearances and op-eds in publications including The Wall Street Journal, The New York Times and The Washington Post, Gary proudly extolls the importance of innovation in the U.S. economy. 

Mark Fields

President and CEO

Ford Motor Co.

Mark Fields, President and CEO of Ford Motor Co. will deliver a keynote address at the 2015 International CES. During his keynote, Fields will address what’s next for Ford and discuss the company’s commitment to innovation in all parts of its business. 

About Mark Fields

Mark Fields was elected president and CEO of Ford effective July 1, 2014. Previously, Fields served as chief operating officer, Ford Motor Co., a position to which he was named in December 2012. Fields, who joined Ford in July 1989, has served in number of leadership positions for Ford globally, having led operations in Asia, Europe and South America. From 2005 to 2012, Fields served as executive vice president, Ford Motor Company, and president, The Americas, where he was responsible for the transformation of the company’s North America operations and record profitability. Fields was named a Global Leader of Tomorrow by the World Economic Forum in 2000 and CNBC’s Asian Business Leader – Innovator of the Year for 2001. He holds an Economics degree from Rutgers University and a Master of Business Administration from the Harvard Graduate School of Business. 

Brian Krzanich

Chief Executive Officer

Intel Corporation

Intel Corporation CEO Brian Krzanich will deliver a keynote address at the upcoming 2015 International CES. During the keynote, Krzanich will address what’s next in computing innovation, the forces driving the next wave of consumer technology, and the company’s plans for bringing amazing experiences that redefine computing to life.

About Brian Krzanich

Brian M. Krzanich was appointed chief executive officer of Intel Corporation and elected a member of the board of directors on May 16, 2013. He is the sixth CEO in the company's history. Krzanich has progressed through a series of technical and leadership roles at Intel, most recently serving as the chief operating officer (COO) since January 2012. As COO, his responsibilities included leading an organization of more than 50,000 employees spanning Intel's Technology and Manufacturing Group, Intel Custom Foundry, supply chain operations, the NAND Solutions group, human resources, information technology and Intel's China strategy.

In 2006, Krzanich drove a broad transformation of Intel's factories and supply chain, improving factory velocity by more than 60 percent and doubling customer responsiveness. He is also involved in advancing the industry's transition to lower cost 450mm wafer manufacturing through the Global 450 Consortium as well as leading Intel's strategic investment in lithography supplier ASML. Prior to becoming COO, Krzanich held senior leadership positions within Intel's manufacturing organization. Krzanich began his career at Intel in 1982 in New Mexico as a process engineer. He holds a bachelor's degree in Chemistry from San Jose State University and has one patent for semiconductor processing. 

Michael Kassan

Chairman & CEO


Michael Kassan, Chairman and CEO, MediaLink will conduct a one-on-one interview with Leslie Moonves, President and CEO, CBS Corp.

About Michael Kassan

Michael E. Kassan helps bridge the gaps between media, marketers, and technologists.
Kassan founded MediaLink in 2003 to be a transformational partner to the world’s leading media, marketing, and technology companies. Bringing these groups together while balancing strategic insight with pragmatic execution, MediaLink guides its clients through an increasingly fragmented media landscape. As Chairman and CEO, Kassan has led the firm’s expansion from strategic advisory into multiple business lines including executive search, financial due diligence, agency benchmarking/reviews, and trade marketing. With a culture focused on both confidentiality and transparency, MediaLink now sits at the epicenter of major cross-industry initiatives and legislation helping to build consensus between government, marketers, and publishers.
Drawing on a combination of experience, relationships, and insights, Kassan writes extensively as a noted blogger and serves frequently as a moderator and keynote speaker at global industry conferences. He has built instrumental partnerships with the Consumer Electronics Show and the Cannes Lions. He also produces and hosts a radio show on WOR 710 AM and Clear Channel’s iHeartRadio, “Medialinked — Inside Advertising and Media with Michael Kassan.”

Leslie Moonves

President and Chief Executive Officer

CBS Corporation

Michael Kassan, Chairman and CEO, MediaLink will conduct a one-on-one interview with Leslie Moonves, President and CEO, CBS Corp.

About Leslie Moonves

Leslie Moonves is President and Chief Executive Officer of CBS Corporation, one of the world's leading media enterprises. In this role, he oversees all operations of the Company, including the CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Consumer Products, CBS Home Entertainment, CBS Films, CBS Interactive, Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia.
Moonves came to CBS in 1995 as President of Entertainment, after serving as president of Warner Bros. Television. Moonves was promoted to President and CEO of CBS Television in 1998 and became Chairman in 2003. He was later named Co-President and Co-Chief Operating Officer of Viacom and Chairman of CBS in 2004. In 2006, when Viacom split its businesses into two publicly traded companies, Moonves was named President and CEO of the newly formed CBS Corporation.