Entertainment & Content

If it matters in Hollywood, it matters here.

Entertainment Matters, presented by Variety, is a CES program developed to help entertainment professionals navigate the largest, most influential technology show in the world, through exhibits, keynotes and panels as well as events critical to the Hollywood community.

Entertainment Matters at CES (EM) attracts more than 25,000 senior-level executives and influencers from content and entertainment industry to the CES. Attendees have included executives from 20th Century Fox, Disney/ABC, ESPN, Lionsgate, Miramax, Paramount, Universal Studios, Viacom and YouTube.

As an entertainment professional, EM is your connection to lucrative partnerships and groundbreaking innovations at the world's most influential technology event.

From conferences to special events and keynotes, Entertainment Matters offered a myriad of activities for the content and entertainment industry at CES 2016.

Content and Monetization, presented by Digital Hollywood
Digital Hollywood
Entertainment Summit, presented by Variety
Gaming Tech, presented by Digital Hollywood
High Dynamic Range, presented by the Advanced Imaging Society
High-Resolution Audio
The Future of Media

  • And so much more

Justine Ezarik and Joey Graceffa named 2016 Entertainment Matters Ambassadors.

Justine Ezarik, a.k.a. iJustine, is a one-woman new media phenomenon: techie, gamer, vlogger and digital influencer. She is one of the top female personalities on YouTube amassing over 3.6 million subscribers across her 3 channels, more than 1.8 million Twitter followers and has garnered more than 600 million views on her videos. In the same month, Justine was named one of the Hollywood Reporters 50 most powerful digital players as well as one of Maxim Magazine's Hot 100. In 2014, she was on Time’s Most 100 list and in 2012, she was ranked the #6 most influential personality by The Daily Beast’s Digital Power Index, among the rankings of Lady Gaga and YouTube co-founder Chad Hurley. Justine will publish her first book, I, Justine: An Analog Memoir, in June 2015 under Simon & Schuster.

A popular brand ambassador, Justine has worked with top brands from Mattel, Microsoft, Ford, GE, Intel, Sharpie, Doritos, Taco Bell, eBay, P&G, Banana Republic, Samsung, AOL and Carl’s Jr. and has been featured in numerous magazine and publications from The Chicago Tribune to Fast Company and Maxim Magazine. Justine appeared in the 2012 television campaign, directed by Guy Richie, for Activision’s Call of Duty: Black Ops 2, the fastest-selling video game in history! Justine voiced the character Passion Fruit on the hit Cartoon Network show The Annoying Orange. She also has been a host for MTV/Spike, E! News, NBC, and red carpet events for the 2014 Grammys, Oscars, Katy Perry and Justin Bieber film premieres as well as appearing on The Vampire Diaries, Law & Order, and Criminal Minds.

Joey Graceffa is one of the fastest growing personalities with one of the most engaged audiences on YouTube amassing over 6.5 million subscribers across his two channels, more than 2.5 million Twitter followers and has garnered over 770 million views on his videos. A popular brand ambassador, Joey has worked with top brands such as Top Shop, eBay, Axe, Braun, Lego, Intel and H&R Block. In 2013, between his daily vlogs and game play videos, Joey found time to produce and star in his own Kickstarter-funded supernatural series, “Storytellers,” which was recently announced for a season 2 in 2016 in partnership with Legendary Digital Media. He has also starred in the 2013 season and the 2014 the all-star edition of “The Amazing Race” on CBS and his first book, In Real Life, was published in May 2015 and is a New York Times best-seller.